Category: NFT

    NFTs in 2023: Awareness, Adoption and Trends

    NFTs in 2023: Awareness, Adoption and Trends

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    August 7, 2023

    The year 2023 has seen a significant surge in the awareness and adoption of Non-Fungible Tokens (NFTs), particularly in the realm of digital art and, more recently, in the area of utility NFTs. This article explores the current trends in the NFT market, the factors influencing its adoption, and the role of sustainability in this […]

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    Brand-Consumer Interaction 3.0: How NFTs and wNFTs Changed the Rules of Engagement

    Brand-Consumer Interaction 3.0: How NFTs and wNFTs Changed the Rules of Engagement

    admin
    August 7, 2023

    Introduction The intersection of blockchain technology, non-fungible tokens (NFTs), and web non-fungible tokens (wNFTs) has started a revolution in the world of consumer engagement, heralding an era that links digital identity to brand loyalty. As these technologies continue to spread to various industries, they are creating unique avenues for interaction, personalization, and security. The success […]

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