Month: August 2023

NFTs in 2023: Awareness, Adoption and Trends

NFTs in 2023: Awareness, Adoption and Trends

The year 2023 has seen a significant surge in the awareness and adoption of Non-Fungible Tokens (NFTs), particularly in the realm of digital art and, more recently, in the area of utility NFTs. This article explores the current trends in the NFT market, the factors influencing its adoption, and the role of sustainability in this […]

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Brand-Consumer Interaction 3.0: How NFTs and wNFTs Changed the Rules of Engagement

Brand-Consumer Interaction 3.0: How NFTs and wNFTs Changed the Rules of Engagement

Introduction The intersection of blockchain technology, non-fungible tokens (NFTs), and web non-fungible tokens (wNFTs) has started a revolution in the world of consumer engagement, heralding an era that links digital identity to brand loyalty. As these technologies continue to spread to various industries, they are creating unique avenues for interaction, personalization, and security. The success […]

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Ownership-Based Access: The Digital Key to New Opportunities in the Real World

Ownership-Based Access: The Digital Key to New Opportunities in the Real World

Ownership-based access management with NFTs is emerging as a new paradigm that goes beyond traditional identity-based systems. With this paradigm, your access to services or information depends not on your identity, but on what NFTs you hold. This significant change offers unparalleled flexibility and opens up such a wide range of applications, creating new opportunities […]

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The True Potential of wNFTs (#3): Digital Art and Collectibles

The True Potential of wNFTs (#3): Digital Art and Collectibles

An introduction In the infancy of NFTs, digital art was the pioneer that introduced the world to the new possibilities of blockchain-based assets. To many, NFTs were (and still are) synonymous with quirky digital images. If you are in the least interested in NFT landscape, you are likely aware of collections like Crypto Punks — […]

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